Overview
ZV is a plate number system for vintage cars over 30 years in Ireland. The documentary is a series of interview with vintage car owners in Ireland sharing stories of their relationship with their vintage cars.
Objective
Imageandmind (in collaboration with Blessington Classic Car and Motorcycle club) wanted an entertaining and enlightening video documentary that would implicitly serve as an advert to the club and also to these vintage car manufacturers.
Strategy
My creative direction was to allow the owners freely express themselves beyond just describing the car but the connection between the car and their family. For advert sake, quotes that emphasised the quality of the car and the friendship within the vintage car club were strongly broadcasted.
Achievement
The video is being used as a web content for the vintage club, youtube content for imageandmind and also will be subsequently used to pitch events and needs to the respective car manufacturers.